$13 cost per lead for a life insurance company

We partnered with an insurance provider to drive sign ups on their website. We used demographic and behavioral data to identify homeowners A50+ who were interested in life insurance. We then drove consumers directly to the brand’s website to learn more and sign up, and surpassed the brand’s cost per lead benchmark by 68%.

$13

Cost per lead

105K+

Site visits

205K+

Impressions