3 Essential Dealership Marketing Strategies For The Microchip Shortage


The pandemic, microchip shortage, and resulting production limitations have made inventory scarce for auto dealerships across the country. Simultaneously, as unemployment rates fall and city dwellers relocate to the suburbs, consumer demand for vehicles is surging.  According to NADA, 14.93 million new light-vehicle units were sold in 2021, an increase of 3.1% from 2020. The […]